University of Central Florida (UCF) QMB3602 Business Research for Decision Making Practice Exam 1

Bias is a systematic deviation from the truth in results or inferences. It can emerge in various forms throughout the research process, whether during data collection, analysis, or interpretation. When bias is present, it can skew the results, leading to conclusions that may not accurately represent reality. This means that the findings can be misleading or erroneous, impacting the validity and reliability of the research.

When researchers allow personal beliefs, preferences, or expectations to influence their work, it may affect how they gather data or apply statistical techniques. For example, if a researcher has a preconceived notion about a particular outcome, they may unintentionally design their study or interpret the data in a way that supports their initial belief rather than allowing the data to guide their conclusions.

In contrast, the other options suggest that bias would ensure accuracy, improve the research design, or have no impact, which are misconceptions about the nature of bias in research. In reality, recognizing and minimizing bias is crucial for achieving valid and reliable results.