What does the term 'data collection' encompass?

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Study for the University of Central Florida QMB3602 Business Research for Decision Making Exam 1. Prepare with detailed questions and in-depth explanations to excel in your test! Enhance your decision-making skills effectively.

The term 'data collection' encompasses all methods of gathering data, both qualitative and quantitative. This distinction is crucial for understanding how information is obtained for research purposes. Quantitative data collection typically involves numerical data that can be measured and analyzed statistically, allowing researchers to assess patterns and relationships. In contrast, qualitative data collection focuses on capturing descriptive information, such as opinions, experiences, and motivations, which may not be easily quantified but provides deeper insights into a subject.

By including both forms of data collection, researchers can triangulate their findings, ensuring a comprehensive understanding of the research problem. This approach allows for a richer analysis and a more nuanced interpretation of the data, ultimately leading to better-informed decisions. The inclusion of multiple methodologies fosters a more robust framework for collecting evidence that can be credibly analyzed and presented in research findings.