What is a case study in research?

Study for the University of Central Florida QMB3602 Business Research for Decision Making Exam 1. Prepare with detailed questions and in-depth explanations to excel in your test! Enhance your decision-making skills effectively.

A case study in research is defined as an in-depth analysis of a particular individual, group, or event. This approach allows researchers to explore complexities and nuances that quantitative methods may overlook. Case studies are beneficial because they provide rich qualitative data through detailed examination and can facilitate a comprehensive understanding of the context, processes, or dynamics involved in the subject being studied.

By focusing on a specific instance, researchers can delve into the intricacies of the subject matter, uncovering patterns, underlying factors, and real-world implications. This method is particularly effective in areas where experimental designs are impractical or where the phenomenon requires contextual understanding, such as in psychology, business, and social sciences. Thus, the thorough examination inherent in a case study encourages deeper insights, making it a powerful tool for generating knowledge in various fields.

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