What is business research primarily focused on?

Business research is primarily focused on the process of gathering and analyzing information. This involves the collection of data relevant to a business question or problem, followed by an analysis that helps in making informed decisions. The objective is to understand various aspects of the business environment, customer behavior, market trends, and operational effectiveness, all of which are crucial for strategic planning and decision-making.

While developing new theories and concepts is important within academic research, it is not the primary focus of business research, which leans more towards practical application. Similarly, creating financial models for investment, while a relevant activity in finance, does not encompass the broader scope of business research, which extends to various facets of an organization beyond just finance. Finally, improving employee performance could be a subset of business research, particularly in human resources, but it does not adequately represent the overall goal of business research, which is to analyze various sources of data to support decision-making across the enterprise.