What type of research involves analyzing existing studies and data?

The focus of secondary research is on analyzing existing studies and data. This type of research uses data that has already been collected and published by other researchers, organizations, or institutions. It involves reviewing literature, reports, articles, and other sources to extract insights and findings relevant to the researcher’s own study. The benefit of secondary research lies in its ability to save time and resources, as it leverages previous work without the need for new data collection.

In the context of business research for decision-making, secondary research allows for a comprehensive understanding of a topic by synthesizing findings from various sources. This can provide valuable background information, highlight trends, and identify gaps that further primary research could address.

Other types of research mentioned do not fit this definition. For example, primary research involves collecting original data directly from participants through surveys, interviews, or experiments, and differs fundamentally from the analytical approach of secondary research. Qualitative research refers to methods that explore subjective experiences and opinions, often through interviews or focus groups, while field research typically involves observational methods and data collection in natural settings, focusing on firsthand experience rather than existing data.